CRM | Automation | AI | Conversion systems
We build connected landing pages, CRM systems and automated follow-up workflows that help coaches, consultants and agencies turn more enquiries into booked calls and clients.
Systems built for
The problem
People are enquiring, DMing and showing interest, but without a proper system, opportunities get lost, follow-up is inconsistent and potential clients go elsewhere. Here's the same enquiry, two ways.
New DM: “Hi, do you have availability this month?”
The enquiry lands in your DMs while you're with a client.
You see it, mean to reply later, and it slips down the inbox.
You reply. They've already spoken to two other providers.
No answer. They booked someone who got back to them first.
Result: one more lead lost, and no record it ever happened.
Landing page form: “Hi, do you have availability this month?”
Their details are saved to your CRM and tagged by source.
They get a warm, on-brand reply with your booking link.
You get an alert: new hot lead to follow up today.
They book a strategy call. Reminders go out automatically.
Result: a booked call, and a pipeline you can see.
Illustrative scenario.
The Client Conversion System™
One connected system.
We combine high-converting websites, smart CRM systems and automated follow-up workflows to help you capture more enquiries, qualify the right leads and book more clients, without the manual chasing.
Capture
A high-converting landing page captures the right information from your ideal clients.
Qualify
Leads are automatically captured, organised and qualified in your CRM.
Follow up
Personalised follow-up messages keep the conversation going and build trust.
Book
Qualified leads book directly into your calendar, with no manual chasing required.
Illustrative example with sample data. Every system is tailored to your business, tools and channels.
Our services
Strategy, design, implementation and support, all tailored to your business. Hover or tap a service to explore it.
Premium pages designed to turn visitors into enquiries.
Every lead in one place, with a pipeline you can actually see.
Your tools connected, so follow-up happens without you.
Visuals and assets that make your launch look premium.
Selected work
Recent client builds and concepts, from webinar funnels to coaching landing pages. Hover over a project to watch it.
Kind words
Event landing page client
Real messages from clients when they first saw their pages. Shared with permission, with names removed.
How we work
Three focused phases, with your approval at every step and nothing going live until it's been tested end to end.
We look at where your leads come from, what happens to them now and where they slip through, then agree exactly what to build.
What you get
From youA strategy call and a look at the tools you use now
We design your pages and forms, set up your CRM and build the follow-up and booking workflows, with your approval at each stage.
What you get
From youBrand assets, content and timely feedback
We test the full journey on desktop and mobile, walk you through it and hand over clear documentation.
What you get
From youJoining the walkthrough session
Grace MatutaFounder, Grace Builds HQ
Meet the founder
I'm Grace Matuta, founder of Grace Builds HQ. I combine commercial marketing experience, technology and automation to help ambitious businesses turn more of their leads into real opportunities.
Generating interest is only half the challenge. What happens after someone becomes a lead can make all the difference.
What inspired Grace Builds HQ
Today, I bring together conversion-focused websites, CRM systems and intelligent automation to help coaches, consultants and service-based businesses capture opportunities, streamline follow-up and create a more connected journey from first enquiry to booked call.
I don't believe in technology for technology's sake. Every system should solve a real problem, reduce unnecessary work and support a measurable business objective.
Great businesses don't just need more leads. They need better systems for converting the ones they already have.
Coaches, consultants, agencies and service businesses with an established offer and a steady flow of enquiries, who want a more reliable way to capture, follow up and book those leads.
A connected system: a conversion-focused landing page, an enquiry or application form, your CRM and pipeline, automated follow-up emails and a booking journey. Not every business needs every piece, so we agree the exact scope on your strategy call.
Every system is scoped to your business, so pricing depends on what's included. We'll talk through the options on your strategy call, and you'll get a clear written scope and price before anything is agreed.
Most builds take 2–4 weeks from strategy to launch. The exact timeline depends on the scope and how quickly content, feedback and access come through. We'll confirm a realistic timeline before we start.
No. Automation handles the repetitive steps, like confirmations, reminders and routing. The messages are written in your voice and you approve them before anything goes live. The conversations that matter stay human.
No. Your landing page can stand on its own. If you already use a CRM or email platform, we'll check whether it can do what's needed. If not, we'll recommend suitable options and discuss any costs first.
Possibly. Some systems need third-party tools, such as an email platform, a CRM or a booking tool. These costs are discussed upfront and paid by your business directly.
We talk through how enquiries reach you today, what happens next and where they slip through. You'll leave with a clear picture of what a connected system could look like for your business, with no obligation.
Book a strategy call
Choose a time that suits you for a 30-minute strategy call. We'll look at how enquiries reach you today and what a connected system could do for your business.
Prefer email? Write to info@gracebuildshq.com
Strategy call30 minutes
Calendar not loading? Open the booking page (opens in a new tab) or email info@gracebuildshq.com.
Ready to turn more leads into clients?
Let's build a system that captures, nurtures and converts your leads, so you can focus on what you do best.
Book a Strategy Call
